With ADTECH Analytics you can make well-founded business decisions much faster than using reports and pivot tables – as data analysis usually is done. With only a few clicks you can correlate your network’s campaign parameters and revenue numbers and analyze your data on different levels. Here you get the results that you need for your daily business – fast and straightforward. This is because ADTECH Analytics is the only business intelligence tool directly connected to an ad server.
Understand your online business in brand new ways with ADTECH Analytics:
- Discover new correlations
ADTECH Analytics gives you immediate and full access to all campaign details from your ad serving network. With a few clicks you can filter and compare information, link and re-link relevant numbers together on various levels and see the results on one screen. - View all campaign parameters at a glance
ADTECH Analytics provides you with efficient tools to control, plan and optimize your digital campaigns. - Analyze your revenue in detail
In a few seconds you can find key information, like which website generated the highest revenue during the last month or which advertiser produced the highest turnover in the first quarter of the year. - Gain predictive views on your business operations
ADTECH Analytics helps you make reliable and valid decisions by offering you tools for simulations and forecasts. You can predict different scenarios based on the level of clicks, impressions, transactions, CPM, CPC or CPA to detect ways your revenue might be increased.
6 seconds – ADTECH Analytics is fast
In 6 seconds you see the results of your query on the screen.
3 clicks – ADTECH Analytics is user-friendly
It takes only about 3 clicks to get the numbers you are looking for.
1 view – ADTECH Analytics is clearly laid out
Find all relevant data at a glance and on one screen.
Just 6 seconds to get the answer to your question?
See for yourself!
Use Cases:
How high was the average click-rate of all your campaigns in 2010 in your network? Which month produced the highest click-rate?
It takes only 3 clicks to analyze your click-rates.
How many transactions did you have in 2010 and how many in 2011? And how big was the difference in percentage?
3 clicks later and you get your results.
How would your revenue grow if your network achieved a 20 % higher CPM?
Simulate your revenue by simply moving one slider.
New features
Now with even more data for analysis:
- CPA and Postclick tracking data
- Analysis on banner level
- Better overview with new dashboards “Revenue” and “Master data”
- Optimized user interface
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