TV2 new ADTECH ad serving customer
The leading Danish TV station TV2 has opted for ad serving with HELIOS IQ by ADTECH. HELIOS IQ will replace the in-house solution by Real Media and shall bring more efficiency and service to TV2’s online business.
Frankfurt, Germany – 19th January 2007. The ad serving solution HELIOS IQ by ADTECH will breathe some fresh air onto the websites of the Danish TV station TV2. After working with an in-house solution for several years the broadcaster will change to the outsourcing solution HELIOS IQ. „ADTECH is very efficient to use, powerful and scalable – which is exactly what we need for our growing marketing business.“, Lars Bernt, Commercial Director at TV2 Interaktiv. “With HELIOS IQ we will gain more flexibility and will technologically be„state of the art“. It is an investment for the future which we think will bring us a high increase in efficiency.“
The TV2 online team will book and manage the ad impression volume of more than half a billion banners per month with HELIOS IQ. These will run on the websites TV2.dk, zulu.dk, charlie.dk, tv2film.dk, sputnik.dk, ttv.tv2.dk, mobil.tv2.dk.
”We’re very pleased about our new customer TV2“, welcomes Dirk Freytag, CEO of ADTECH, the Danish broadcaster. „The decision for our outsourcing solution points out the obvious competitive advantage of HELIOS IQ compared to other solutions on the market. “HELIOS IQ allows exact targeting by regional areas, precise inventory management, automated campaign optimisation and real-time monitoring of the banner delivery. „The decision made by TV2 underlines ADTECH’s position as the leading provider of professional ad serving solutions in Scandinavia“, Dirk Freytag continues.
A further advantage on the decision for HELIOS was the high service level and the local presence. ”We convinced TV2 mainly with our service range. Considering all the technology personal contact and a clear orientation towards the customer is an extreme important factor.“, says Freytag. TV2 Interaktiv is being supported by a team of sales assistant, customer relationship manager and a contact person from customer support. This team takes care of the migration to HELIOS IQ and as well will stay available afterwards at all times.
TV2.dk is the second leading Danish online publisher within a few months to change from Real Media to ADTECH, after Metropol Online, the online affiliate of one of the leading Danish newspaper publishing company Berlingske.
About HELIOS IQ
HELIOS IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
HELIOS IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
About TV 2 Interacitve
TV 2 Interactive is TV 2’s frontrunner among our new media. We are a group of journalists, programmers, project managers, designers and creatives who fight to keep TV 2 in front on the new media platforms. TV 2 Interactive is responsible for the strategy and for the operation of the following six platforms: TV 2 websites (tv2.dk, zulu.dk, charlie.dk, and tv2film.dk), TV 2 Mobile (TV 2’s mobile phone content), TV 2 Sputnik (video-on-demand), TV interactivity (text-message interaction in programmes), TV 2 telly text (on all TV 2’s channels), TV 2 Digital TV which is our service on the ground based digital TV-net. We are in contact with more than a million people every week through the internet, Sputnik, and mobile phone and we are in contact with more than 1.6 million people every week through Telly Text. Our focus is on being in the front line as the most innovative on the market. We have our headquarters in Odense and our sales department in Copenhagen. TV 2 Interactive is led by Rune Bech who is TV 2’s director in charge of interactive content and services and Lars Bernt who is commercial director. http://www.tv2.dk
TV 2 Interactive is TV 2’s frontrunner among our new media. We are a group of journalists, programmers, project managers, designers and creatives who fight to keep TV 2 in front on the new media platforms. TV 2 Interactive is responsible for the strategy and for the operation of the following six platforms: TV 2 websites (tv2.dk, zulu.dk, charlie.dk, and tv2film.dk), TV 2 Mobile (TV 2’s mobile phone content), TV 2 Sputnik (video-on-demand), TV interactivity (text-message interaction in programmes), TV 2 telly text (on all TV 2’s channels), TV 2 Digital TV which is our service on the ground based digital TV-net. We are in contact with more than a million people every week through the internet, Sputnik, and mobile phone and we are in contact with more than 1.6 million people every week through Telly Text. Our focus is on being in the front line as the most innovative on the market. We have our headquarters in Odense and our sales department in Copenhagen. TV 2 Interactive is led by Rune Bech who is TV 2’s director in charge of interactive content and services and Lars Bernt who is commercial director. http://www.tv2.dk
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
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