PRESS RELEASE
ADTECH US Signs Music Social Site Haystack to an Ad Serving Agreement
NEW YORK, October 24, 2007 – ADTECH US (www.adtechus.com), one of the leaders in digital ad serving solutions, announced today that it has signed an ad serving agreement with Haystack.com (www.haystack.com), the leading ad-supported online music network. Haystack connects artists with fans through playlists that can be embedded into portable applications virally distributed to other social network sites. On Haystack, fans can create their own custom playlists as well. Haystack rewards artists via its RightsNow Media Royalty system, giving copyright owners and publishers royalties based on the popularity of their music. Haystack recently introduced the MusicReach platform, an IAB-standard music advertising network served through widgets.
Under the terms of the agreement, ADTECH will deploy its HELIOS IQ ad serving solution for Haystack across their artist pages as well as site deployments that their widgets serve. The company launched earlier this year and this ad serving agreement with ADTECH represents a key element in their monetization strategy.
“In Haystack, we have built a thriving online community based on passionate music fans and talented artists. As we grow, we needed an ad serving partner who would help targeting relevant advertising to our audience and ADTECH’s customer service focus made them the logical choice for this assignment,” said Jordan Garbis, Chief Strategy Officer of Haystack.
“Haystack represents a key addition to our client portfolio and we are eager to help them monetize the reach of music fans on their site,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US.
To speak with Nils Winkler of ADTECH regarding the Haystack agreement, please email .
ADTECH Press Contact US
Dori Salcido
703-265-0622
About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.
About Haystack.com
Haystack.com provides a free, ad-supported music discovery and syndication platform via its website, Haystack.com. Haystack uses its proprietary social networking technology to enhance the connections between music lovers and artists, and to facilitate the spread of music recommendations the same way it’s done in the offline world – by word of mouth. Haystack’s platform enables three audiences: listeners to share socially with friends, artists to share socially with fans and journalists, and brands to share socially with consumers. To become part of Haystack’s community, users sign up as either an artist or a listener. Members can create profiles, upload music, share and syndicate playlists, collect and contribute music-related content from around the web, and find other members for friendship, show-going and music discovery. Mashable.com named Haystack one of the top music social networks, calling it "essential for promoting your music" and a "great place to promote your music."
Haystack.com provides a free, ad-supported music discovery and syndication platform via its website, Haystack.com. Haystack uses its proprietary social networking technology to enhance the connections between music lovers and artists, and to facilitate the spread of music recommendations the same way it’s done in the offline world – by word of mouth. Haystack’s platform enables three audiences: listeners to share socially with friends, artists to share socially with fans and journalists, and brands to share socially with consumers. To become part of Haystack’s community, users sign up as either an artist or a listener. Members can create profiles, upload music, share and syndicate playlists, collect and contribute music-related content from around the web, and find other members for friendship, show-going and music discovery. Mashable.com named Haystack one of the top music social networks, calling it "essential for promoting your music" and a "great place to promote your music."
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