ADTECH: 100 Billion Impressions Delivered Each Month

Global ad serving provider posts record-breaking reach

London, UK – 25 November 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe.  Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory.  ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory.  According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers.  Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone.  “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies.  Delivery volumes have exceeded even our most optimistic expectations.  We laid the foundation for this success early on.  Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.”  He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag.  “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”