PRESS RELEASE

Gurgle.com Takes Control of Ad Serving

Operations brought in-house and ADTECH selected to Optimise and Improve Trafficking and Inventory Management

London, UK – 24 February 2009. ADTECH has today announced that Gurgle.com, an online parenting site – backed by Mothercare and Fleming Media, has selected it’s solution to serve all online advertising campaigns across the site.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

Gurgle.com is the UK’s first social networking site of its kind, inviting parents to create their own online community, share their experiences and gather the latest expert information. It provides a rich mix of articles, tutorial videos and a number of exclusive baby and pregnancy tools, including a unique baby-naming application. Currently serving 250,000 unique users and over 4 million page impressions per month, Gurgle is set to grow rapidly in 2009 and capture significant market share.  Taking control of ad serving enables the business to better manage the reporting and trafficking across revenue driving integrated sponsorships, competitions, bespoke content and reader panel research across the site.

Pettrina Keogh, the newly appointed Managing Director of Gurgle.com commented: “My remit is to take Gurgle.com into next phase – increase market share, unique users and revenue.  We are in the process of implementing a long-term programme to grow the business while also reviewing and redeveloping existing elements of the site.  A key part of that programme involved improving inventory management and trafficking.  Subsequently we replaced our ad sales provider, Sky, with a small in-house ad team headed up by Roz Stoyel, our new Commercial Director.  We then selected a provider – ADTECH, based on its technology excellence, suitability for our business model and for the customer service – which I must add has been fantastic.”

She continued: “Migrating from Sky, who managed our inventory, was very smooth and ADTECH’s processes made the transition easier.  The support they provided us with was excellent – hand holding where necessary and not overly technical.  With our own dedicated customer manager, we were able to move forward quickly and easily – no automated helplines or complex helpdesk processes to navigate either.  There is always someone at the other end of the phone that can help us through queries and questions.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “The online parenting space is a highly competitive market.  Gurgle is doing the right thing by taking control of its ad serving and driving the company forward through tight reporting and better inventory management.  This will result in more fruitful relationships with advertisers and its visitors will get an even better site experience.”