PRESS RELEASE

ADTECH Optimises Advertising Space for the Web Elite in Sweden

Wyatt, with its leading Bilddagboken site, teams up with ADTECH

Stockholm, SE - 13th August, 2008. ADTECH, a leading provider of ad server technology today announced that is has signed newly launched media house Wyatt Media Group, formerly LunarWorks.

The first site to make the migration is Bilddagboken.se, closely followed by Lunarstorm.se and Tyda.se. Soon, Wyatt’s entire portfolio will be migrated to ADTECH’s Helios IQ ad serving platform
 
“We are the biggest digital media house for young people in Sweden, reaching 70 percent of all young people between the ages of 12 and 24, and 82 percent of those aged 15 to 20.  With more than a billion ad impressions per month, that places great demands on us and our partners,” said Malin Lagerström, Sales Manager at Wyatt Media Group. “ADTECH’s solutions help us optimise the use of our media space. The Helios IQ platform opens up completely new possibilities providing us with the greatest possible capacity, and our advertisers with an effective way to connect with their target group.”

Wyatt Media Group is a digital media house tailored primarily to young people. With websites such as Bilddagboken, Lunarstorm, Tyda.se, Bloggkoll.com and the gaming site Jugador.se, Wyatt accounts for 20 percent of total web traffic in Sweden, making it one of the top players in the Nordic market. Large parts of its core business operations are built around advertising, so it teamed up with digital agency Wisley to help evaluate potential partners.

“The requirements for Wyatt’s various operations differ widely. We recommended ADTECH because its platform Helios IQ is very flexible and has the capacity to handle them all using one simple interface,” said Kenneth Danielsson, Managing director at Wisely. “Another deciding factor, beyond quality and technology, has been to find a partner that is strong on customer support. ADTECH’s unique combination of local expertise and large capacity made them the obvious choice.”

ADTECH integrates all facets of online advertising in its system including banners, video and mobile ads. Helios IQ has advanced functions for analysis and follow-up, contributing to a high level of precision in advertising campaigns. This, together with the capability of optimising the existing media space, is the secret behind ADTECH’s success.

“We are very gratified that Wyatt has decided to work with us and eagerly look forward to working with one of the biggest players in the Nordic area,” says Jörgen Skoglösa, Country Manager at ADTECH. “Our goal is to help Wyatt reach a new level when it comes to optimising the media space.”

ADTECH has highly successful partnerships already in place with customers such as Svenska Dagbladet and IDG.se.