PRESS RELEASE

Top Irish Recruitment Company, saongroup.com, Appoints ADTECH to Serve Online Advertising

Industry recognised software gives confidence in data accuracy

London, UK – 18th June 2009 – ADTECH has today announced that one of the fastest growing online recruitment companies in the world, saongroup.com, has chosen it’s ad server solution to deliver online advertising campaigns across its job sites globally.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s digital advertising business.

With offices in 17 countries across four continents, saongroup.com is headquartered in Dublin and employs more the 1,000 people across the globe.  It offers a local, regionalised approach to recruitment and has been extremely successful to date attracting huge traffic numbers to its websites.  Key sites include Irishjobs.ie – the number one recruitment website in the Republic of Ireland with over 963,000 visits to the website and 11 million page impressions per month.  Another important and well established site is Jobs.ie - an Irish recruitment advertising website that specialises in the single job advertising market. This site attracts over 9 million page impressions per month also.

Jane Lorigan, Managing Director Ireland at SAON Group comments: “Our business has expanded rapidly over the past few years but so too has the market.  Advertising models have matured and it is a more accepted part of life now.  We’ve established trust with users so they readily accept adverts as an integral part of our sites.  Advertising is a key part of our business strategy and getting delivery right, is critical for campaign success.”

She continued: “Initially we used our own ad server software which was good but it required lots of internal development and the IT department were spending a lot of time managing it.  Given this, we made the decision to outsource the ad serving to an external provider  We wanted a solution which would work for the whole team – something everyone could use.  After doing research and talking to other companies, ADTECH’s name came up time and time again.  We went on to do some trials and found the software easy to use, the customer service very good and above all the technology was the newest software out there so no legacy issues to inherit that other products might have had.

The ADTECH team came over, set everything up and off we went!  Their software is very intuitive so it did a lot of the work for us.  Any queries we’ve raised have been answered really fast and its not been the painful process I anticipated.  In terms of our ad sales, we have  outsourced a portion of this again, but the providers work closely with ADTECH and are able to log in and use their ad serving software as well – making the most of the great reporting features which help to demonstrate campaign success.  As an industry recognised solution its given us a great level of comfort about the accuracy of our data and that, is invaluable.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes:  “With significant traffic to multiple websites across the globe, managing and evaluating the success of online advertising campaigns can be challenging.  We’re absolutely delighted that saongroup.com came to us for assistance.  ADTECH ad serving is a powerful yet simple to use solution and will make it easier for them to feedback to advertisers on results and hopefully strengthen their business and commercial relationships even further.”