PRESS RELEASE

Leading Music and Lifestyle Title, Hot Press, Favours ADTECH for Multimedia Ad Delivery

Dublin, Ireland – 25 November 2009 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that leading Irish music and lifestyle publication, Hot Press, has replaced its OpenX ad server technology with its ad server solution. ADTECH will now serve all online display advertisements across the publications website www.hotpress.ie.

Since 1977 Hot Press has consistently rattled the cages of Irish society and broken exciting new ground in contemporary journalism. With an abiding commitment to music at its core, it remains the essential guide to rock, pop, dance and all the best in contemporary music, both nationally and internationally. But Hot Press is also about more than music and covers current affairs, cinema, sport, humour, books, fashion, politics and lifestyle. The publications website is an integral part of the publication and attracts over 2 million page impressions per month.

“Hot Press is renowned for its high quality editorial content and we can’t give it all away on the website for free.  We opted to go down the advertising and in part subscription-only access route,” said Duan Stokes, Publishing Director, Hot Press.  “As the website grows and increases in traffic, so too does our requirements of it.  Historically we’ve used OpenX – Unix based freeware to serve adverts across the site but managing it was taking up a lot of time internally.  We needed an ad server that was based on industry standards and could accommodate client needs and expectations – such as greater stability and increased confidence in ad delivery.”

He continued: “We conducted some industry research to find the best providers available and ADTECH was recommended by several sources.  I’m delighted to say that after a short implementation phase we were up and running – delivering more ads – far more effectively than before.  The reporting is also very transparent and flexible, and the speed of inventory management has made a huge difference to our ad business.

The team at ADTECH worked really hard to accommodate our requirements and we’re really pleased with the outcome.  Equally exciting is the next phase of development which will be using pre-roll video ads on the website,” Stokes concluded.

Ken Parnham, Country Manager for ADTECH UK & Ireland added:  “Hot Press has earned its good reputation through solid, high quality journalism. These principles have been applied to the website content as well, but the site also gives visitors access to new music to investigate, pop video interviews with a host of Irish and international artists to view, competitions, message boards, etc.  The ad content and its delivery have to match that content in terms of high quality and relevance to the reader.  We’re delighted that Hot Press selected our solution and support, and we look forward to working with them as the site continues to develop.”