VIDEO ADS WITH ADTECH
Music clips and movie trailers, for example, can be used to facilitate
the perfect connection between TV and online advertising. Click below
for examples from ADTECH’s Rich Media partner, Sizzelbee.
Examples: Video Ads in the ADTECH-Showcase
Carsten Böttcher, Sales Manager of Sizzelbee, has noticed a couple of trends when using video advertising: "Tandem and triple bookings are currently in high demand” he reports. “Creative agencies are also developing new forms of interactivity with video ads."
Carsten Böttcher, Sales Manager of Sizzelbee, has noticed a couple of trends when using video advertising: "Tandem and triple bookings are currently in high demand” he reports. “Creative agencies are also developing new forms of interactivity with video ads."
Today,
HELIOS IQ can synchronize the replay of a stream to the simultaneous
display of one or more advertising formats of the same campaign. Such a
synchronized banner placement on a web site not only aims to get a user
response but also creates a strong branding effect.
Incorporating various music videos in one banner is proving to be the
latest hit. The user becomes the VJ himself and can choose which clip
to watch. According to Böttcher, this is only the beginning of
interactivity in these new and moving advertising formats and the user
response has already been great: clicks on the "play" or "stop button"
of the video banner are significantly higher than those on the banner
itself.The advantage of video ads is the low production cost for the advertising medium. The existing TV or movie trailer is incorporated into the banner using HELIOS IQ 1:1. For this purpose, Sizzelbee has developed a banner template in cooperation with ADTECH.
It has been designed so that the logical elements are predetermined as a fixed component. This guarantees consistent functionality. Simply upload the video file in one of the current formats such as FVL or SWF and then close the booking in a few clicks.
The ADTECH-Adserver ensures that any moving advertising images find their way to the user whilst maintaining the highest quality.
back to top