Table of Contents
Newsletter - Home
IAB CERTIFICATE
The company passed the quality audit of its ad serving solution Helios IQ with distinction. The assessment was carried out by the BPA Worldwide, which is the leading worldwide media auditor.
BPA was in the position to confirm, after a check over several months,
that Helios IQ from ADTECH conforms to the guidelines of the
International Industry Association IAB (www.iab.net).
For this, ADTECH was awarded the much sought-after IAB-certificate from
the BPA. With this, ADTECH becomes one of the first technology
suppliers in Europe with a certified ad server.
This seal confirms ADTECH's quality of performance in the delivery
and reporting of digital advertising. ADTECH also lives up to the
strict IAB requirements in other areas, such as security standards and
operating procedures. www.iab.net/standards/measurement.asp.
ADTECH has worked closely with the IAB for a long time prior to the
certification and participated, for instance, in setting up the
international guidelines for counting banner ads. Those guidelines are
intended to hasten the growth of Internet advertising spend by
simplifying the buying and selling process for advertisers, marketers
and publishers. They address long-standing marketer and agency concerns
about the need for a standardised method of measuring Interactive
advertising. Amongst other key points, the guidelines offer a detailed
definition for counting an ad impression: a critical component in
establishing consistent and accurate online advertising measurements
across publishers and ad serving technologies.In the US, a growing number of clients attach importance to cooperating with certified ad servers. The IAB seal also plays an increasingly important role in Europe as a guide to choosing the right industry partner.
back to top