ADTECH Introduces ADTECH Lite

Launch of ADTECH Lite Extends ADTECH’s Premium Ad Management Technology to Small and Mid-sized Publishers for the First Time for Free

London, UK - 11th April, 2011 − ADTECH, AOL Advertising’s global ad serving platform, announced today a new addition to its suite of ad management offerings, ADTECH Lite. (www.adtechlite.com) With the launch of ADTECH Lite, the industry’s leading global ad management platform is now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow in a global marketplace.



“At ADTECH, we understand that every business has unique capabilities, needs and goals, and ADTECH Lite has been designed as a free offering to support growth for businesses of any size,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Product and Technologies. “In offering ADTECH Lite, we are proud to serve the needs of younger and smaller growing businesses and look forward to creating lasting partnerships along the way.”

ADTECH Lite: The “Lighter” Side of the ADTECH IQ Ad Serving Platform
With ADTECH Lite, small to mid-sized publishers and advertisers serving 50mm impressions or less will now have the opportunity to utilise a premier ad management technology. ADTECH’s core mission is to facilitate optimal efficiency in ad serving and data management processes, and enable the greatest return on digital advertising campaigns. Its integrated and IAB certified ad serving platform enables publishers and advertisers to measure, manage, and serve online advertising campaigns seamlessly. ADTECH Lite is a trim version of ADTECH’s premium product, offered free-of-charge to publishers and advertisings serving 50mm impressions or less, but with the flexibility for each company to select advanced features of their choice at an additional cost.

ADTECH Lite features an easy-to-use interface, as well as ad management and targeting capabilities, making this market-leading product available to companies that have not previously had the opportunity to benefit from ADTECH technologies. ADTECH developed the offering in response to a market demand for a solution attainable for developing companies.

”ADTECH is driven by its mission to support each customer with the tools and guidance needed to execute high impact campaigns quickly and seamlessly,” said Freytag. “ADTECH Lite is an example of customised, integrated technologies that ADTECH has developed to fit unique needs and demands. We will be demonstrating this solution at the ad:tech San Francisco conference (booth 1609) this week.”