PRESS RELEASE
ADTECH Mobile SDK First in European Union to Receive IAB MRAID Seal
Dreieich, 25th April 2012 - ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that its Mobile Software Development Kit (SDK) is the first in Europe to receive IAB seal to be compliant with the IAB MRAID standard.
Just a few weeks ago ADTECH introduced the first mobile SDK in the world that provides integrated support for the MRAID standard and full rich media support. With this latest seal, ADTECH is again breaking new ground in mobile advertising. MRAID defines the behaviour of rich media ads with mobile apps and will help the industry to increase speed of ad delivery, with the goal of saving money during the creation process.
“We are proud that our Mobile SDK is the first in the world to receive the IAB seal to be compliant with IAB‘s MRAID standards. Standards are important, MRAID particularly so, because they enable the interactive opportunities within smartphones to be used effectively,” said Mark Thielen, CTO of ADTECH. “We are convinced that there can only be one standard for the entire global mobile business sector and that is MRAID. The faster we can bring its practical implementation to a close, the better.”
The MRAID standard ensures that interactive mobile rich media ads are displayed free of errors in apps. To achieve this, it defines the communication between the operating systems of mobile devices and tablet PCs using the HTML5 and JavaScript code of the rich media ad. This common denominator significantly simplifies the integration of device functions, such as shaking, rotating, compass functionality, GPS and Click2Calendar, into advertisements. Furthermore, an ad only needs to be booked once in order to distribute it through an adserver to different mobile end devices.
Details of IAB’s MRAID mobile standards can be found via this link.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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