PRESS RELEASE
Spil Games Chooses ADTECH for its Ad Server Technology
ADTECH to provide display adserving across Spil Games’ social gaming platform of 130 million monthly visitors.
Dreieich, Germany – 20 June 2011 – ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced another customer win – the world’s largest social gaming platform*– Spil Games.
With an average of three billion ad impressions and 130 million players each month**, Spil Games is the global online gaming leader. Established in 2001 in the Netherlands, the company’s vision is to provide free instant-play online games on a global network of targeted social-gaming platforms. They offer three social-gaming platforms in 19 languages including agame.com, GirlsGoGames.co.uk and games.co.uk.
“ADTECH’s state-of-the-art adserver ensures operational excellence within our fast growing environment,” said Sidney Mock, chief commercial officer of Spil Games. “The adserver is very flexible and has the capacity to handle our growth using one simple interface. Another deciding factor, beyond quality and technology, has been to find a partner that is strong on customer support. ADTECH’s unique combination of local expertise, through Adsolutions, ADTECH partner in the Netherlands, and large capacity made them the obvious choice.”
“Spil Games is an exciting company to work with,” said Erhard Neumann, CEO at ADTECH. “They recognised the potential for the online gaming market and have capitalised on that insight. Their local gaming platforms have captured a huge audience and prominent advertisers. Managing and delivering adverts correctly (and appropriately) all over the globe and accurately predicting inventory space across the site are both key roles in ensuring more business for Spil Games. We are delighted that they selected us for the role and look forward to making the company an even bigger success.”
In May 2011, AOL announced the launch of The AOL Advertising.com Group. The focus of the Group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The seven businesses that make up this Group are Advertising.com, ADTECH, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.
* according to http://www.insidesocialgames.com/2011/03/18/social-gaming-roundup-japan-spil-games-disney-more/
** according to http://www.spilgames.com
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls (GirlsgoGames.com), teens (Agame.com), and families (Gamesgames.com). These platforms, offered in up to 19 languages, entertain 130 million unique visitors from around the world each month. In its current portfolio, Spil Games has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on the world's leading social networks through its game application, Zapapa, and on mobile devices through browser-based versions of the company’s three social-gaming platforms. For more information, please visit www.spilgames.com.
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.
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