|
|
Just-eat.dk chooses ADTECH for ad serving and site-measurement
ADTECH, a leading European solution provider for ad-serving and eMail-marketing and Just-Eat.dk, the leading Danish web-service for restaurant reservation and information, have signed an agreement for the use of ADTECHs highly advanced HELIOS IQ ad-serving solution for the delivery of online advertisements on their site and website analysis.
Dreieich, 11/03/2005 - Just-Eat.dk offers menu information and booking services for over 600 restaurants in more than 150 Danish neighbourhoods. "With a total of more than 2,5 million meals which have been booked online Just-Eat.dk is by far leading the business", says Just-Eats CEO Morten Larsen. "With the precise inventory management, even for very targeted audiences, HELIOS IQ gives us the possibility to always address the right target group with banner ads", Larsen states. "This has a direct impact on the revenues we can generate in this field".
HELIOS IQ provides state of the art ad-serving technology - which is most easy to use. It allows Just-Eat.dk not only sophisticated targeting on geographic areas or the users connectivity for instance, but also extremely precise inventory management, automatic campaign optimisation, state-of-the-art forecasting and reporting analysis. "Most important for us to see what happens in our network - up to the minute", adds Larsen - "this is unique in HELIOS IQ and can not be provided by any other system I have seen".
"We are happy to welcome Just-Eat.dk onboard", says ADTECHs CEO Dirk Freytag. "Especially as they have thoroughly evaluated all solutions in the market and came to the clear conclusion that HELIOS IQ supports their business best".
About Just-Eat.dk
Just-Eat is the leading internet portal for restaurant reservations in Denmark and has been founded in 2001. The idea is as simple as appealing: People can decide during the day what they would like to have for dinner, explore menu cards from over 600 restaurants and make their dinner-reservation on-line and convenient - and that for restaurants in more than 160 neighbourhoods in Denmark. More than 2,5 Million meals have been reserved online through Just-Eat.dk - which makes it by far the largest service of its kind in Denmark.
www.just-eat.dk
|
|
