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ADTECH expands into US Market
Client Base Stretches Beyond European Marketplace
Frankfurt, Germany – 21st September 2006. ADTECH, one of Europe’s leading Ad Server providers, today announced its expansion into the US market. This includes a new office located in the heart of Manhattan, New York. The new office is part of a global strategy by ADTECH to build and develop its customer base beyond Europe.
Founded in 1998, ADTECH’s leading ad server solution Helios IQ, provides customers with premier technological capablities for integrated and digital online advertising campaigns. Today across Europe, ADTECH delivers more than 900 million banners on a daily basis. Through its work with advertising agencies, web publishers, advertising networks and direct marketers, ADTECH provides highly efficient solutions for delivering fast, reliable and flexible digital marketing campaigns.
Commenting on the expansion, ADTECH CEO Dirk Freytag said: “Our passion for work, understanding client objectives and consistently exceeding expectations has enabled ADTECH to claim some of Europe’s largest brands - AOL, SKY TV and Clear Channel as customers. We will deliver the exact same client-centric approach that has been so successful in Europe to the United States. At the same time, our commitment to the European market stays strong.”
ADTECH’s Head of Sales, Nils Winkler, who will be responsible for the US operations, adds: “For close to a decade, we have established ourselves as the premier provider of ad server technology throughout Europe. This market has grown exponentially and we now find ourselves in an enviable position to become not just the European leader but the global leader for our sector. I’m very excited about setting up the US office and continuing our success across the water.”
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About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
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