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ADTECH Announces Exclusive Deal with Multimap to Host its Adserving Requirements Globally
London, UK – 19th May 2006. ADTECH, a leading provider of ad server technology, and Multimap, Europe’s number one online mapping company, today announced an exclusive partnership, whereby ADTECH is responsible for hosting and managing advertising campaigns across the globe on www.multimap.com. Multimap has now replaced its own in-house solution with ADTECH’s HELIOS IQ*.
The agreement comes at a time when Multimap’s B2C activity continues to grow at a staggering rate; the site currently receives over 190 million page impressions and serves over 650 million ads per month. By outsourcing the ad server function to ADTECH, Multimap therefore frees up considerable resources in-house.
Commenting on the deal, Jeff Kelisky, CEO, Multimap, said, “We handle such huge volumes of ads that outsourcing this function makes sound business sense. It leaves our development and advertising teams free to focus on providing a smooth and efficient service to our advertisers, while ADTECH concentrates its energies on its area of expertise.”
Dirk Freytag, CEO, ADTECH, said, “Thanks to the commitment and expertise of our team, plus our robust technology, we are now in a position to serve all the advertising needs of global players of the magnitude and calibre of Multimap, which deals with well over half a billion banners on a monthly basis. We are proud to have earned Multimap’s trust with our ad server solution itself, and with our high-level customer service, are confident that, with this flagship client on board, ADTECH will attract new and challenging projects from other major players in the market.”
Freytag continued, “We will continue to build on the strengths of our technology, and strive to keep adaptability and flexibility in the face of a constantly-changing market, high on our agenda. A strong and flexible solution like HELIOS IQ is only possible with consistent development, based on a deep customer consultation process, and listening to the market is one of ADTECH’s key strengths.”
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* HELIOS IQ is a highly advanced ad-server solution which allows campaigns to start immediately on demand. This gives traffic managers unique flexibility and security. In addition, the success of each campaign can be monitored in real-time – a unique tool in an industry which saves traffic managers significant amounts of time and gives them full control over what they do.
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad server platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both email content and digital adverts efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. With customers in 20 countries ADTECH has established itself in the industry for more than 8 years.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About Multimap
Multimap is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.
The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; weather forecasts; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen’s Award for Enterprise in the innovation category and, in 2005, the company featured in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the third year running.
Multimap Press Contact
Aoibhinn Lawlor
PR Manager
Tel: +44 (0)20 7430 5489
aoibhinn@multimap.com
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