ADTECH IQ users don’t need new technical solutions to book video campaigns, but work in the environment they are already familiar with. Your benefit: no extensive migration and no need for additional training. Instead you profit from additional revenues by simply extending your product portfolio.

Support of all common video players

ADTECH Video supports all IAB VAST compatible video players. You are free to choose your player and don’t need to switch technologies. It is up to the video player to determine video format, video length, bit rate and resolution of the ad, while the ad server will deliver the adequate video as per request.

Efficient video asset management

All ads which belong to a video campaign are managed together. For a video spot with companion ads, for instance, both spot and related banners are set up, grouped and subsequently treated and booked as one ad. The same spot can be uploaded in different video formats and is automatically served by the ad server with the correct attributes.

Detailed reporting

The integration of ADTECH Video into IQ allows for both video-specific and combined reporting with Display campaigns. Reports can be broken down all the way to the placement level. Detailed event tracking (e.g. start, stop, mute, full screen) as well as the playback durations in quartiles are available in reports.

Ad break – Multiple ads via one ad request

The new Ad break function simplifies the delivery of multiple video ads in commercial breaks. Only one ad request is needed for our ad server to deliver a whole sequence of ads in a given length. Additionally, you can exclude competitive campaigns and avoid the repetition of ads in the same ad break.